Mission
We built PLT around a simple idea: make world-class golf apparel and use the game we love as a platform to give back. That idea became a model - Give. Golf. Grow. - where every purchase directly supports charitable partners through a giving structure designed to generate impact in perpetuity.
PLT Golf is a growing community of athletes, business leaders, and people who believe golf is a platform for something bigger than the game itself. Those who align with PLT do so because the mission resonates, and because the network that surrounds it is unlike anything else in the space.
Give - Commitment: 12% of Revenue. $1.8 Million donated in the first 2.5 years
Golf - Use the game as a platform to build community and expand the charitable network. Premium apparel is the vehicle that enables engagement.
Grow - Grow the business to sustain and expand giving in perpetuity. Grow the network by fostering shared learning, relationships and opportunity.
This is more than a tagline. It defines how we scale.
The Business Model
PLT Golf operates at the intersection of premium apparel, curated experiences, and philanthropy, guided by three operating principles:
Best in Class Product
Mission alone does not drive purchases - product excellence does. If it's not world class, it doesn't bear our name. By golfers, for golfers.
Elevated Experiences
Every interaction with PLT Golf is designed to exceed expectations: premium product quality, a thoughtful purchasing experience, and a strong sense of purpose and community.
Embedded Philanthropy
Philanthropy is not a marketing initiative. It is a core operating principle - one that brings our business and network together in community.
Impact & Giving
What makes PLT Golf different is how it was built. Most brands find their audience after the fact. PLT built its community first.
The Founder 100 is a deliberately assembled group of 100 individuals - CEO's, professional athletes, and community leaders - to help shape this brand from the ground up. Not as customers. As founders in spirit.
It’s a model built on generosity, because giving back should grow as we grow. That commitment comes to life through the organizations we’re proud to support, including:
First Responders Children’s Foundation
Provides financial support to children who have lost a parent in the line of duty and families facing severe financial hardship due to tragedy.
Green Beret Foundation
The foundation provides services like bereavement support, family assistance, and transition services to both active-duty and retired Green Berets.
First Tee
A youth development organization that empowers children to build strength of character for life's challenges by integrating golf with a life skills curriculum
One Club Foundation
Through the One Club Foundation, a registered 501(c)(3) nonprofit organization, PLT Golf donates the greater of 12% of revenue or 50% of profits to causes that empower youth, support military and first responder families, and strengthen communities through sport and education.
Humane Society
The Humane Society for Tacoma & Pierce County is one of Washington’s largest nonprofit animal welfare organizations, providing essential care to more than 9,000 animals in our shelter each year.